Last week I started asking photographers, what they considered to be their biggest challenge to be. The responses, as you can imagine were quite varied. Some spoke in quite vague terms, while others were very specific – even down to how to cope with just one specific shot.
However, a pattern has emerged and that pattern is pretty close to what I thought it was going to be. I said that I believed that there were two main challenges facing photographers. These are
1. Inspiration and Motivation and
2. Technical know-how (particularly when it comes to understanding and controlling light)
Based on the responses I have received, I am going to add a third challenge. But this is a bit different. It is a challenge that isn’t just limited to photographers, and it doesn’t apply to all photographers – only those who are seeking to turn their hobby into some sort of business. That challenge is:
3. Marketing
We are going look at each of these challenges in turn. This time, we will look at the first of these challenges.
Inspiration and Motivation

I have put these together as a single challenge because they are inextricably linked. If you are truly inspired by something, you will feel motivated to make sure it happens. Yes, there may be hurdles and frustrations along the way, but the inspiration and motivation drive you forward to overcome those obstacles. Without inspiration and motivation, it becomes too hard and we give up.
How does this manifest itself? I saw an on-line thread recently, where a photographer posted saying that he had lost his ‘mo-jo’. There were dozens of replies from other photographers saying thing like “I know what you mean, I haven’t used my camera for months” and even one person saying “Yeah, I’m thinking of selling mine”
One of the common bits of feedback that I receive after running photography courses is that a course gives the attendees a reason to go out with the camera. The fact that I have set a challenge or given homework, means that the photographer has to go out and shoot.
Motivation and inspiration don’t come by sitting on the sofa, and moaning about a lost mojo on Facebook. It comes by getting up and getting going. Shoot something… shoot anything. Walk to the end of the street, pick up a household object. Take the bus into the city. Make a photograph. Look at it on the back of the camera. Is it “the perfect shot”? No, of course, it’s not. So what needs to change to improve it? Different light? A different angle? A different location? Maybe even a different subject? As you go through this process you WILL have ideas. Each shot will lead you down a new path. The right side of the brain (the hemisphere responsible for creativity) starts working and inspiration comes, that inspiration motivates you to create the next image.
And all that all starts with getting off the sofa in the first place!
Let’s not pretend it’s easy. We often need a kick to get us off the sofa. And that is where Ian’s Studio can help you. In a couple of weeks’ time, I will be announcing some changes to how Ian’s Studio helps photographers to develop their skills. Part of those changes will be a scheme which will give you a weekly metaphoric kick to get off the sofa and get out with your camera.
What I have planned will help you with your photography no matter what level you are currently at. It doesn’t matter you are a seasoned pro, or a point-and-shoot beginner, the very act of having something specific to shoot will motivate and inspire you.
Next time, I will talk about the challenge of technical know-how and how the same scheme that will give you a weekly ‘kick’ will slowly drip feed the technical information you need to improve your photography.
Until next time: keep MAKING great photographs.
Ian.
PS. Do you think I am right about inspiration and motivation? How inspired/motivated do you feel? Let me know in the comments below.
Inspiration. Oh boy what a polarising subject matter.
I honestly feel that is it a name/term that is thrown out far too often today.
Not saying it doe snot exist at all but… It’s for Amateur’s. I have searched for it myself over the last few months and have come to the conclusion that Chuck Close was right.
THE ADVICE I LIKE TO GIVE YOUNG ARTISTS, OR REALLY ANYBODY WHO’LL LISTEN TO ME, IS NOT TO WAIT AROUND FOR INSPIRATION. INSPIRATION IS FOR AMATEURS; THE REST OF US JUST SHOW UP AND GET TO WORK. IF YOU WAIT AROUND FOR THE CLOUDS TO PART AND A BOLT OF LIGHTNING TO STRIKE YOU IN THE BRAIN, YOU ARE NOT GOING TO MAKE AN AWFUL LOT OF WORK.
ALL THE BEST IDEAS COME OUT OF THE PROCESS; THEY COME OUT OF THE WORK ITSELF. THINGS OCCUR TO YOU. IF YOU’RE SITTING AROUND TRYING TO DREAM UP A GREAT ART IDEA, YOU CAN SIT THERE A LONG TIME BEFORE ANYTHING HAPPENS. BUT IF YOU JUST GET TO WORK, SOMETHING WILL OCCUR TO YOU AND SOMETHING ELSE WILL OCCUR TO YOU AND SOMETHING ELSE THAT YOU REJECT WILL PUSH YOU IN ANOTHER DIRECTION. INSPIRATION IS ABSOLUTELY UNNECESSARY AND SOMEHOW DECEPTIVE. YOU FEEL LIKE YOU NEED THIS GREAT IDEA BEFORE YOU CAN GET DOWN TO WORK, AND I FIND THAT’S ALMOST NEVER THE CASE.- CHUCK CLOSE
Inspiration gives this whole thing a name, something that can easily be related to and to a degree understood all be it not very well.
Ultimately we just need to #GOYA (Get Off Your Ass), Get the F to work, Get off the sofa.
Pick up the camera, press the shutter, fire the lights. Try, Fail, Try, Fail, Fall Down… dust off, try again and REPEAT.
No new camera, no amount of thinking about it or trawling the garbage pit that is the internet will move you forward.
Get To Work – The Inspiration Will Come.
Rick
Aww you picked my pic thank you
Motivation is one of the key issues. I made the decision to go walking one day a week purely to encourage myself to go out with my camera and capture some images. However other photographic themes I have in mind haven’t materialised. Ian’s comments are very apt, things don’t just happen. I have decided to get my act together and start planning a couple of shoots that I have had in mind for several months. Hopefully some of Ian’s enthusiasm and encouragement will rub off on me.
Well, rather than my enthusiasm for photography will rubbing off on you, what I am seeking to do with the forthcoming changes at the studio is to help people find their own enthusiasm. It is so much more effective if it comes from direct from yourself than if you get it second hand from someone else.